Distracted Drivers? A $20,000 Honda to the Resque

Interesting excerpts from [a] $20,000 Self-Driving Vehicle Hits the Road:

• There is a growing availability of advanced-driver assistance systems, or ADAS, such as lane-keeping assist, automatic braking or adaptive cruise control in the market. As auto makers offer the components needed to power these functions in option packages as low as $1,800, they are being snapped up at a far higher rate than electrified vehicles.
• Reckless behavior is standard on America’s highways as people spend more time with their thumbs and eyes on a smartphone rather than on the road. Data indicates drivers are aware of their need for help.
• NHTSA estimates 10% of all drivers 15 to 19 years old involved in fatal crashes were reported as distracted—the largest proportion of drivers who were distracted at the time of the accidents.
• Auto makers are scrambling to accelerate autonomous technology. Tesla Motors Inc. has led the way with self-piloted features; Daimler AG ’s Mercedes-Benz is proliferating ADAS across its lineup; and General Motors, planning to introduce a “Super Cruise” semiautonomous system on pricey Cadillacs next year, is sinking $1.5 billion into two Silicon Valley startups that could help its cause.
• Honda’s new Civic, much of the drive can be completed with hands off the wheel and foot off the accelerator as long as lane markings remain visible and another vehicle is in front of the car. A camera mounted at the rearview mirror watches the road, and the car’s central nervous system tells components when to slow down, swerve or slam the brakes.
• People will pay more than the $20,440 that Honda is asking. Executives at Nissan Motor Co. ’s Infiniti brand estimate 15% of buyers for the Q50’s $3,200 “technology package”—a suite of features that lets the $55,000 car drive on its own. That’s three times as many people who pay extra to buy a hybrid-electric version.